You need a web marketing strategy in combination with your website. The methods of the past, phone book, newspapers and direct mail has been replaced with SEO, Social Media and Email Marketing. What is great about internet marketing is that you are able to measure your effort and there are several affordable solutions to use. We will create an online marketing plan that best targets your market audience.
Search Engine Optimization (SEO) is the process of improving the positioning of your website on a search engine’s organic (un-paid) search results. Optimizing your website for organic search is core to any internet marketing strategy. The higher your website is ranked, you receive more visitor traffic.
Good SEO involves:
In addition to SEO, search engines provide businesses with the option to use paid advertising to direct traffic to your website. PPC (Pay-Per-Click advertising) is a great way to purchase advertising and measure results quickly. You only pay when someone clicks on your ad and goes to your website. Paid advertising allows you to target your ads to specific users and search keywords. You are able to maximize the effectiveness of your paid ad programs.
When you are working to grow your business, you need to consider a PPC strategy with your overall internet marketing efforts. There are several PPC providers (Google, Yahoo and Microsoft). Facebook also has paid advertising programs to help grow your social media presence.
If you are looking to increase traffic to your website and generate new customers for your business, PPC is a great tool to get started immediately. With great targeting and tracking features that PPC has to offer, businesses can effectively see how the ad campaign is working. The information provided allows you to make adjustments to your campaign when needed.
Email marketing continues to be a key component to any internet marketing strategy. Rocket36 works with leading companies in email marketing to provide your business or organization with the means to provide regular communication to your customers. As part of a good web development, Rocket36 integrates websites with email marketing to provide you website customers with a seamless method to signup for your email marketing program.
Social media has become an important way for people to communicate and is now a great way for businesses to engage their audience. Using social media, businesses now have an easy way to connect with their customers immediately. Sending out a tweet or post can be done with just a few keystrokes. Through social media, your customers can be kept up to date with what is going on with your business or organization. Using social media businesses can grow customer base and online reach very rapidly.
When we work with clients we look at the current state of their social media strategy. We consider which services they use and how best to integrate social media into their website design. Sometimes it may be as simple as linking to social media pages. For others, we look to at ways to further integrate social media features into their website. Rocket36 will work with you to create a plan to promote your business through social media and how to tie it in to your overall internet marketing strategy.